- Our Story -
My mama invented this!
*Photo circa 1993
THE ORIGINAL SUNSHADE
I'm Daniela - the luckiest beach bum
in the world.
When I was 8 years old - back in 1993 -
my mama and her sister
designed this most amazing shade product.
They were tired of the beach umbrella -
chasing it with every gust of wind,
trying to juggle it with a days worth
of beach gear & food...
And chasing the shade all day,
as the sun moved through the sky.
Determined to come up with
a better shade solution for us kids...
The most wind resistant, practical,
& gorgeous, portable shade you've ever seen.
I've been personally using (& abusing!) this sunshade for over 20 years.. testing it in crazy windy/hot & rainy conditions.
It will not let you down!
Founder of Suniela Beach
My little sis Kate. 2004.
After years of travelling...
Using my own sunshade in many countries,
I started to notice a trend..
No one could look away from my cabana!
Most couldn't resist asking about it - and I found myself
explaining it's creation, often in broken foreign languages.
It was eye-catching, and even though I'd been using the same one for over a decade... it was still in great condition.
The bottom line was this:
My mother and aunt developed this amazing product,
but their lives had moved on, and no one was making these.
With their blessings, Suniela Beach was born.
Mama & I - 2006
BELOW: Left to right
Daniela Rojo - Daily Operations, Web Design, Social Media, Sales
Carol Anne Smith - Inventor, Head Designer, Wordsmith
Marie-Christine Delanee - Designer, Creative Problem Solver, Blogger (Check out her travel stories in our Blog!)
The original Suniela Beach Team
Mediterranean - 2014
Costa Rica - 2016